The Moringa Story
Tracing The Journey Of The Ingredients In Your Favourite Beauty Products
In 2018, farm-to-face beauty brands are rightly getting their time in the sun, but several names have been repping transparency for some time now. Jurlique, Tata Harper and Ilcsi have long advocated a clear chain from harvest to bathroom shelf. As, too, has The Body Shop, which has worked with farmers globally to source ingredients since founder Anita Roddick established the brand.
Publishing the details of its Community Trade programme means you can trace the exact farming community that a hero ingredient comes from, whether it’s hemp seed oil from France or tea tree oil from Kenya. The brand’s latest products, launching this May, will contain the harvest of the Dufatanye Co-operative’s crops. Along with Asili Natural Oils, a social enterprise which works with brands to produce the best outcomes for small hold farmers in Rwanda, we followed the moringa plant – a skincare ingredient loved for its anti-ageing properties – from Dufatanye’s farm in Rwanda to The Body Shop’s final product…